ABOUT DOGMA

Great to meet you!
DOGMA is a new brand of dog gear designed with love and rooted in understanding the real needs of our furry companions.

Our story began with the arrival of a tiny beagle puppy named Chili, who quickly became not only a beloved family member but also the heart and soul of our brand. He is our inspiration, our chief product tester, and the reason DOGMA exists.

What started as a personal search for quality dog gear soon turned into a full-scale project. We spent over 2.5 years researching the market, studying canine anatomy, testing various patterns, and sewing prototype after prototype to find the perfect fit and function. We carefully selected materials, tested durability and comfort, and explored countless combinations of components until we were fully satisfied with the result.

Today, we are proud to say that every DOGMA product is designed, tested, and handcrafted by us in Portugal, using professional industrial sewing machines. We don’t outsource our production or slap logos on generic gear made in China – we craft each item ourselves, controlling every stage of the process to guarantee the highest quality and attention to detail.

Our core principles

Safety and Comfort

Your dog’s safety is our top priority – and yours too. Each product is built with a deep understanding of canine ergonomics, ensuring maximum comfort for your dog and ease of use for you.

Top-Quality Materials

We aim for perfection in every detail. All components are carefully selected, thoroughly tested, and built to last. You can trust our gear to perform reliably day after day, walk after walk.

Style and Aesthetics

Functionality meets design in every piece we create. Our prints and patterns are uniquely designed and custom-made to ensure that your dog’s gear isn’t just practical, but also full of personality and style.

DOGMA is more than just harnesses and leashes; it’s a philosophy of compassionate and humane care for dogs, built on mutual trust and unconditional love.